Marketing research essentials / (Record no. 24231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000659912 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231025143003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030527s2004 -usa b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471448451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AM-YeSLU |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc. | Carl McDaniel Jr., Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | J. Wiley, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 420, 14, 8, 11 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | "SPSS student version 11.0 for Windows"--CD-ROM. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 8-14 of the 3rd group) and index. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| Dates associated with a name | 1942- |
| 730 02 - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | SPSS for Windows. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Brusov University Library | Brusov University Library | Depository | 05/21/2009 | 044187 | 658.8 M 10 | BUL044187 | 02/12/2015 | LU0064448 | 02/12/2015 | Reference | 30 Days Loan |