Eco, Umberto <br/><br/>
The role of the reader :  explorations in the semiotics of texts / 
Umberto Eco. 
 - Bloomington :  Indiana University Press,  1979. 
 - viii, 273 p. ;  24 cm. 
 - (Advances in semiotics) .
<br/><br/>Bibliography: p. 267-273. 
<br/><br/><label>ISBN: </label>0253111390 
<br/><br/><label>LCCN: </label>78018299  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Semiotics<br/>Discourse analysis