Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By:

McDaniel, Carl D

Contributor(s):

Gates, Roger H, 1942-

Material type:

TextLanguage: English Publication details: Hoboken, NJ : J. Wiley, 2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0471448451

Subject(s):

Marketing research

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Notes	Barcode
Reference	Brusov University Library	Brusov University Library	Depository	Depository	658.8 M 10 (Browse shelf(Opens below))	LU0064448	Available	30 Days Loan	BUL044187

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 8-14 of the 3rd group) and index.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.